Marketing

Be an Innovative Leader or Risk Your Company’s Longevity

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Opinions expressed by Entrepreneur contributors are their own. Innovation is all around us — and it's not going anywhere. Sure, some innovators might find success by capitalizing on the latest…

Marketing

This Is the Most Important Marketing Question You Will Ever Ask

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What makes you special? MJGraphics | Shutterstock It’s a hard question to answer, but you’ll need to grapple with it over and over again. Because let’s be honest: As soon…

Marketing

Should You Trust Artificial Intelligence in Marketing?

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Opinions expressed by Entrepreneur contributors are their own. AI-based marketing tools allow teams to derive insights from the data collated and available, and the decisions based on insights from these…

Marketing

This is the next Red Bull happening: two pilots will exchange planes in mid-flight

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Nobody like Red Bull to create original and risky events that simply…

Marketing

You’ve Got to Rethink Product-Market Fit to Stand Out

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Opinions expressed by Entrepreneur contributors are their own. Most startup founders I talk to make the same core mistake: They don't really understand their target buyers. And just as often, they…

Marketing

Why You’re Using Drip Emails All Wrong (and What to Do Instead)

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Opinions expressed by Entrepreneur contributors are their own. Drip email campaigns have a lot of potential. In case you aren't familiar, drip email campaigns are designed to automate the process…

Marketing

Educators, Here’s How to Find Your Ideal Student with AI

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Opinions expressed by Entrepreneur contributors are their own. Marketing and education don’t seem to belong in the same sentence, do they? Add artificial intelligence to the mix, and you’d be…

Marketing

Learn the Design Skills You Need to Stand Out

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Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue…

Marketing

Refresh Your OOH Advertising with These 5 Custom Strategies

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Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising spend in North America hit $8.82 billion in 2021, according to Statista, and is forecasted to reach a whopping…