Marketing

If You’re Going to Be a Guest on a Podcast, Don’t Make These 4 Mistakes — They Could Cost You Leads.

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Opinions expressed by Entrepreneur contributors are their own. In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke…

Sep

Marketing

Don’t Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads

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Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we're struggling to capture the attention of those we hope will buy from us and eventually become loyal…

Marketing

With A Spotlight On Artificial Intelligence, GITEX Global Returns For Its 43rd Edition In Dubai From October 16-20, 2023

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You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The 43rd edition of the annual Dubai-based tech event, GITEX Global, which will take place from October 16-20, 2023…

Marketing

The Key to Developing More Informed and Inclusive DEI Marketing Strategies

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Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that…

Marketing

When to Know If Rebranding the Right Move For You — and What You Should Focus on When It’s Time

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Opinions expressed by Entrepreneur contributors are their own. Should you rebrand? On average, 74% of the S&P companies rebrand within the first seven years. Rebranding is a significant endeavor that…

Marketing

Why Brands are Becoming the New Badges of Belief and Belonging

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Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation…

Marketing

AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

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Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI…

Marketing

5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing

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Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining…

Marketing

How a Solopreneur Creates Word-of-Mouth Marketing Magic

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Opinions expressed by Entrepreneur contributors are their own. Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery,…

Marketing

Your Guide to Choosing the Right Google Ads Consultant or Agency

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Opinions expressed by Entrepreneur contributors are their own. The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and experts offering…