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Marketing

Entice Customers to Make Additional and Larger Purchases Using These Two Tactics

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Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit financially by…

Marketing

How to Get High Quality Leads From LinkedIn At No Cost

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Opinions expressed by Entrepreneur contributors are their own. LinkedIn is undoubtedly the most popular and trusted platform for organic lead generation, and that's not without reason! Here are some facts…

Marketing

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here’s How She Did It.

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Half-asleep on my commute home from work, the train jostled and dislodged in my brain an idea for a middle-grade reader book. I thought it would be fun to write…

Marketing

How Do I Know I’m Getting the Most Out of My Business? The Answer Is Obvious — Yet Overlooked.

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Opinions expressed by Entrepreneur contributors are their own. Today's digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows…

Marketing

Why Ecommerce SEO Matters More Than Ever in 2023

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Opinions expressed by Entrepreneur contributors are their own. As technology evolves, so too does the world of ecommerce. The growth of online shopping in recent years has led to a…

Marketing

4 Essential Questions Your Market Research Should Always Answer

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Opinions expressed by Entrepreneur contributors are their own. Most of us are running small businesses (a business with 500 employees or less), and a whopping 49.7% of small businesses will…

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Marketing

3 Ways to Authentically Brand Yourself as Customer Friendly

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Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on "customer experience," or CX. While…

Marketing

10 Easy Ways to Be a Better Networker

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Opinions expressed by Entrepreneur contributors are their own. Let's face it, networking can be a daunting aspect of the marketing journey. It's like speed dating for business, but instead of…

Marketing, Social Media

5 Proven (and Simple) Tips for Entrepreneurs to Avoid Social Media Burnout

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Opinions expressed by Entrepreneur contributors are their own. Nowadays, it seems like you can't start a business without having a social media presence. Indeed, 77% of marketers feel that social…