AI Company of the Week: Fullpath Offers an Upgraded ChatGPT for Car Dealerships in 2023. Is It Worth It? (And Are There Better AI Chatbots?) 

If you are a car dealer who is thinking about how A.I. can transform your business, there are many options to consider. One A.I. startup that we would like to discuss goes by the name of Fullpath, our A.I. Company of the Week. 

Fullpath is a company that offers clients a version of ChatGPT-4 that is specially tailored for car dealers.

While some claim that Fullpath designed ChatGPT-4 specifically for car dealerships, it may not prove to be the optimal AI chatbot choice for car dealers. Read on to find out why. 

What Does This Chatbot Even Do? 

Basically, this chatbot is going to be on the website pages for your car dealership, ready and willing to answer any questions from customers.

Just as your actual dealership’s sales team will make a beeline for a customer the second they step foot within the dealership’s perimeters, so will this chatbot pop up and let the (potential) customer know that the chatbot is here and ready to help the customer on a car-buying journey. 

For instance, if a visitor to your website is searching for what vehicles are best for a family of four, then the chatbot can easily answer that. 

How Is Fullpath’s Modded Chatbot Different from the “Basic” ChatGPT-4?

What you are getting here is a company that took the existing ChatGPT-4 model and specifically trained it to perform within the context of auto dealership conversations. 

Though ChatGPT is renowned for being a jack-of-all-trades chatbot, that does not mean that developers can make their own ChatGPT versions that are more geared (no pun intended, though we are proud of the pun nonetheless) toward specialized purposes. 

According to a Forbes report on Fullpath’s ChatGPT-4 version, thousands of car dealerships have expressed interest in using this A.I. platform. However, the big question remains as to whether this tool is worth it or not, and what other A.I. chatbots besides Fullpath’s could be better for car dealers. 

Is Fullpath Worth It?

The biggest issue here is that at the end of the day, whatever issues there are with ChatGPT-4, those issues will still pertain to the version created by Fullpath. 

Though ChatGPT is good for generating content that you can then rework and edit and fact-check to your satisfaction, it is still very much a wildcard in the world of chatbots. It often hallucinates, meaning it will make up false information just for the sake of answering a question. 

Other issues include awkward, repetitive, and bland writing. 

What Is a Better Chatbot? 

For a time- and industry-tested chatbot, we believe that there is no better option for a car dealer than IBM Watson.

Below, we will delve into the most important reasons for why we believe this. 

IBM Watson vs. Fullpath’s ChatGPT-4

IBM Watson has long been the champion of chatbots for businesses. In fact, it has been the go-to A.I. B2B platform for the past decade now. (To compare, consider that ChatGPT had its public debut not even a year ago, in November of 2022.) 

While ChatGPT-4 impresses with its creativity, ultimately, a business owner requires a chatbot that can engage in unsupervised conversations.

For this reason, any car dealer should choose IBM Watson, which has earned the trust of over 70% of global banking institutions for its steady and unwavering ability to have focused conversations with clients. 

How Will This Work?

Let us take an example to illustrate this. Earlier in this article, we mentioned the possibility of a potential customer visiting your dealership website to look for a car for a family of four. 

IBM Watson is much more likely to retrieve information and not get too overly “creative” (in a bad sense) in its response. 

ChatGPT-4, on the other hand, has the aforementioned wildcard status, which any developer needs to work to tame—and even then, it can be hard to mitigate the unpredictability in responses. 

Part of this goes back to the roots of either A.I. platform. IBM Watson, in particular, received specific engineering for providing B2B AI solutions, making it a better fit for business owners.

ChatGPT, on the other hand, started with a more utopian purpose, which was to be a sort of general-information assistant to users. It was only a long way into its development was this chatbot tailored toward business solutions. It is as if someone had started making a family-friendly sedan, and then suddenly decided that they wanted to make the vehicle a sports car. Add what modifications you must, but at the end of the day, ChatGPT just does not have the makings of a great B2B A.I. platform. 

Interested in getting the best A.I. for your business? Reach out to Guardian Owl Digital today so that you can GO AI!

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Guardian Owl Digital is dedicated to helping businesses everywhere learn about and implement A.I. 

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