A common misconception about artificial intelligence is that AI pulls its solutions out of thin air.
In truth, AI agents are not magicians. Instead, they are more like data-dependent analysts that will be effectively useless unless you give them quality data.
This is something that all business owners need to understand before jumping on the AI train.
Is Your Business Fit for AI?
You have likely seen blogs and LinkedIn posts touting all of the wonderful things that artificial intelligence can do.
From automating customer outreach to streamlining manufacturing solutions (one example being predictive maintenance, which stops machinery breakdowns before they occur), it may seem like AI can fulfill an endless number of tasks for you.
That is certainly true.
However, if you want AI to do these things, then you need to run an internal check on your operations to figure out, first, if your business is producing the data needed to make these predictions. Second, you need to figure out if enough data is made consistently to justify giving it to AI.
Most Businesses Produce Enough Data for AI
The good news is that most businesses do produce the requisite data for plenty of AI applications, just by virtue of operating the business. Customer records makes it easy to predict customer churn, and your online inventory that you have entered into your website provides the knowledge that a chatbot will offer to your online customers with questions about your inventory.
Giving AI Context Through Your Data
The more context that you can give AI through your company’s data, the better.
What is great about AI is that it can also gather the data that it needs to provide context for its work.
For instance, you may have an issue with customer outreach. Without AI, you normally need to guess about the customer demographics that you want to reach.
This is much like imagining a target, drawing it, and then throwing darts at it.
An AI tool, like the persona modeling platform that is offered by Findability Sciences, will actually find the target customers that you are looking to reach.
This is done by crawling through both your customer records, to find key categories such as who are the big, frequent spenders in your company, and through publicly available data from your customers. In the latter case, the AI typically analyzes posts made on social media and other Internet resources.
From there, connections can be made to find out who is willing to spend the most on your business, and what their tastes are. Beyond tastes in products, other important cognitive insights are found. Favorite colors, political beliefs, and more are divined by the artificial intelligence platform.
AI, then, creates important context about just who is buying your business’ products or services. This contextual data can then be repurposed in the context of marketing, customer outreach, and other important strategies for growing your business.
Want to Use AI for Your Business? Let’s GO.
With ChatGPT, artificial intelligence finally had its “iPhone moment”.
Like smartphones, which were once a niche technology, AI is slowly becoming universally recognized as one of the most important and life-changing technologies of our era.
There are many business owners out there wondering how they can take advantage of AI. What they may not know is that plenty of businesses, including their competitors, are already using AI.
Right now, the technology is available to business owners. They just need to know where to look.
Guardian Owl Digital has a proven track record of working with businesses through its AI and machine learning initiative, GO AI.
GO AI, through a partnership with Findability Sciences, offers clients the services of AI platforms like IBM Watson that offer you automated marketing solutions.
This includes TouchUp, which will tell you how your customers will receive your creative marketing materials.
Predict+ offers up to 99% accurate predictions for important data such as customer churn rates or the prices of materials you order for your operations.
Persona modeling offers you key cognitive insights into your customer base, enabling you to improve your marketing and customer outreach efforts based on what your customers care about.
And that is just a few of the AI and machine learning solutions that we offer.
From finance to manufacturing to healthcare and beyond, any and every industry, and businesses of all sizes, can benefit from our affordable AI solutions.
So, what are you waiting for? GO AI today to grow your business.
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