You’re a search engine optimization (SEO) specialist. You’ve got your SEO stuff down pat and can rely on it for any situation. On a daily basis, you deal with everything from failed site migrations to messy title tags on thousands of pages worldwide. Who would have thought that one of the most difficult aspects of your job is ensuring that your suggestions are carried out?
That is why the quality of your web developers’ skills, as well as their professional relationship with you, are so crucial. They hold the key to almost everything you need to do in order to improve a website’s on-page and technological SEO — but more often than not, they’re out of your price range. Customers may be hesitant about buying since they feel as though you aren’t paying attention to them.
It’s not simple getting your developers to care about and prioritize SEO issues, which is why we created the Web Developer’s SEO Cheat Sheet, a free download you may give to anybody on your team for an overview of technical and on-page best practices. Bulldog Digital Media provides the search engine optimization (SEO) expertise you need to get your website to the top of the rankings!
Download the SEO Cheat Sheet for free.
Since then, Danny Dover has developed the first version in 2008, and the SEO Cheat Sheet has been downloaded tens of thousands of times by both developers and marketers.
It’s a highly popular post that many SEOs have printed out, laminated, and hung on their walls as a fast reference to the most important best practices in search engine optimization. It’s also useful for web developers and software engineers to have an easy way to access SEO technical standards.
Start by running a Full Site Audit Report to get started.
If you already have a Moz Pro account, go to your Campaign and choose Custom Reports from the left-hand menu. Select Full Site Audit from the templates list and then Create Report to create your custom report.
This report will go through many of the technical and backend SEO problems that your website development team can assist you with.
Problems with crawling
The first item on your companion’s online development team’s list should be the Critical Crawler Issues. HTTP status errors at the 400 and 500 levels are among these issues.
500-level errors indicate an issue with the server, while 400-level errors indicate that the content is not available or has been deleted.
What does SEO have to do with it?
Our worst nightmare as SEOs is finding out that a high-value, high-traffic page is returning a 400 or 500 level error. Users will not wait for the problem to be fixed; instead, they’ll look for what they’re looking for elsewhere on your site, or go to your competitor.
It’s critical that your developers are aware of this. This is particularly important since these issues make pages entirely inaccessible to website visitors. Your site’s web designers have put in long hours developing and maintaining it, and they don’t want their time to go to waste.
Let’s go over your Crawler Warnings next. These are a little more difficult to communicate to your web development team in terms of impact, but they’re well worth the effort.
Why is it important for SEO?
Pages might be intentionally hidden from search engines, such as staging sites or those behind a login screen, so not every crawling issue is something your web developer must address. Check to see whether URLs that come back with a crawler warning are truly the pages you don’t want showing. If important pages are lost behind incorrect noindex/nofollow tags, you’re missing out on valuable traffic and ranking possibilities.